eCRM Manager - Wokingham

Role: Marketing

Employment Type: Permanent

Location: Wokingham

Closing Date: 18 June 2019

eCRM Manager - Wokingham

The Leaders Romans Group are one of the UK’s largest multi-faceted property companies in the UK. Our brands have been operational for over 30 years each with their own unique heritage; Leaders, Romans and Boyer.

We have over 2,000 employees across 160 locations, allowing us to provide fantastic growth and development opportunities for our teams.

We are always looking for individuals that are driven, creative and ambitious to succeed. We ensure our employees are provided with fantastic development opportunities and rewards. To name a few we provide up to 35 days annual leave including bank holidays, an additional 10 days holiday every 5 years of service, Sickness absence benefit, employee assistance program, annual trips and incentives.

The Leaders Romans Group is an organisation that understands the value of its employees and that without great teams in place, we could not provide the first class service we do to our clients.

The eCRM position is within the award-winning marketing team and will support the execution of the marketing strategy. The department is responsible for the management and optimisation of all marketing channels (owned, earned and paid) to achieve the acquisition and brand targets for Romans and Leaders. This is an exciting opportunity to shape the future of the property industry. You may have previously been a Marketing Manager or Digital Marketing Manager and looking for your next step in your career. 

The core purpose of this role, is to ensure the continuous operational efficiency and growth of our eCRM. You will plan journey designs and execute email campaigns to drive key marketing metrics, including customer engagement, conversion, retention and engagement. You will manage all aspects of email deployment including automation, data segmentation and email service provider administration.

Our main channel of communication is email but the preferred candidate should have a holistic view of all the channels that consumers have at their disposal to improve our customer touch-points, including SMS, AI Chat Bots.

You will be responsible for:

  • Advocate the role of relationship marketing across commercial teams, ensuring high quality planning and creation of journeys fitting to the business strategy
  • Day-to-day management of Leaders Romans Group email programs and campaigns, as well as email outputs and performance.
  • Optimise email campaign messaging, creative, targeting, templates, automation and segmentation through frequent testing and data analysis, with documentation of the results and sharing best practices
  • Identify opportunities for process efficiency and automation in the marketing team, and work cross-functionally to implement them
  • Line management of marketing apprentice and coaching of marketing executives.

The successful candidate will have the following skills...

  • Strong analytical and problem-solving orientation
  • Demonstrated ability and self-motivation to excel within an environment of change
  • Natural drive for continuous improvement
  • You are a natural storyteller who keeps the pulse on new and emerging ways to bring the brand narrative to life across digital platforms, and you have a strong understanding of customer lifecycle flows and treatments
  • The ability to work in a fast-paced, deadline-oriented environment
  • Exceptional organisational skills, and the ability to multi-task
  • Manage and support entry-level members of the team
  • Strong understanding of GDPR and legislation
  • Comfortable working with HTML and CSS
  • Keen eye for design, with a pixel perfect approach
  • Strong understanding of Google Analytics
  • Strong experience working with Dotmailer or alternative EMS
  • Demonstrable commercial ability

By joining the Leaders Romans Group, you will get a lot more than just a career, we want to ensure that you never stand still and are always fulfilling your potential.

In a company as large as ours there’s always room for progression and we will support you in finding the right path and work with you to enhance your skills as well as offering you a competitive salary package and the opportunity to grow your expertise at an expanding company.

Due to the high volume of applications that we receive, if you are not contacted within 10 days then your application has unfortunately been unsuccessful. Please keep reviewing our vacancies in case a suitable position arises in the future. We wish you every success with your job search.

The closing date should be treated as a guide. We reserve the right to close the vacancy once we have received sufficient applications, so we would advise you to submit your application as early as possible to prevent disappointment.

Apply now